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Will Hamilton

Will Hamilton is a co-founder of the SmartBroom, the world’s leading data-driven sweeping device. The SmartBroom was the only brushing device used by the World Curling Federation to resolve ‘Broom-gate’.

After being featured in the New York Times based on Matt Hamilton’s (Team Shuster Second, no relation) quote about how the SmartBroom was the best piece of technology he used before their Gold Medal at the 2018 Olympics, Will and the other co-founders knew they’d need media training, and quite possibly plastic surgery. Instead, they focused their attention on the SmartBroom 2.0 TNG, a bluetooth enabled device that streams sweeping data to phones, tablets, and in the future television broadcasts!.

He’s a Level 3 trained coach, has numerous Ontario championships and once lost the 2011 Canadian Junior Men’s National Final on a measurement in the extra end. He’s coached athletes from all levels -World Curling Tour players to burgeoning pro’s alike- including working with the ex-NFL guys on the All Pro Curling Team: Jared Allen, Michael Roos, Keith Bulluck and Marc Bulger.